SUMMER FLOWERS

BRIGHT KISS
BRIGHT KISS
£55.00
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AMALFI LOVE
AMALFI LOVE
£59.00
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WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
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Bursting with colour and crafted with care in Fitzrovia, this cheerful bouquet mirrors the vibrant canvas of the neighbourhood's art galleries and historic mews. The centerpiece features a harmonious array of roses, their petals softly swirling from delicate peach to glowing orange-a visual echo of sunset hues seen from Goodge Street or Charlotte Street rooftops. Tucked between the roses are playful chrysanthemums: some offer crisp white petals with lively green centers, bringing purity and balance; others deliver a dramatic punch with magenta-purple petals and striking lime-green disks. Abundant, deeply green foliage unfurls around the blooms, imparting a lush, almost tactile fullness, much like the shaded alcoves found in Fitzrovia's quiet corners. Overarching it all, a slim ribbon of bright bear grass curves in a breezy flourish, creating an uplifting line that draws the eye and adds a sense of movement. The bouquet is artfully bound with vibrant crinkled orange cellophane-mirroring the arrangement's warm notes and completing its celebratory atmosphere. Whether chosen for a momentous event, a thoughtful thank-you, or just to enliven a Fitzrovia apartment, this floral display radiates joy, freshness, and the unique spirit of its creative, close-knit community.
HONEYMOON
£55.00
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TROPICAL SENSATION
£59.00
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AMAZON SANGRIA
AMAZON SANGRIA
£50.00
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JOYFUL SUNRISE
JOYFUL SUNRISE
£69.00
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SPARKLING EYES 1
SPARKLING EYES
£50.00
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SORBET TOP
SORBET
£49.00
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YOU ARE EXQUISITE
YOU ARE EXQUISITE
£65.00
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SORRENTO SUNRISE
SORRENTO SUNRISE
£67.00
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BLUE GROTTO
BLUE GROTTO
£100.00
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COSTA DEL MAR
COSTA DEL MAR
£114.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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MUM-TASTIC BOUQUET
MUM-TASTIC BOUQUET
£70.00
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SUGAR VELVET
SUGAR VELVET
£110.00
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SUNSET COLADA
SUNSET COLADA
£105.00
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VIOLET SKY
VIOLET SKY
£115.00
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BLACKBERRY FUSION
BLACKBERRY FUSION
£55.00
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FAIRYTALE BLISS
FAIRYTALE BLISS
£60.00
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BOX OF SUNSHINE
BOX OF SUNSHINE
£115.00
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CRAZY IN LOVE
CRAZY IN LOVE
£69.00
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This dazzling bouquet, expertly curated by neighbourhood florists in Fitzrovia, conjures an atmosphere of heartfelt celebration nestled in an elegant glass vase. At its centre, pale lavender roses bloom in gentle, spiraling layers-their subtle fragrance and soft hues embodying the poetic calm of mornings just off Tottenham Court Road. Surrounding them, luminous fuchsia Gerbera daisies, wide-petaled and expressive, draw the gaze and infuse the arrangement with joyful exuberance, their spirit echoing Fitzrovia's lively cafés and cultural pulse. Between these statement blooms, smaller magenta chrysanthemums with their velvety appeal and hints of yellow-green radiate texture and vibrancy. Baby's breath, wispy and ethereal, scatters tiny white blossoms like a fleeting memory of clouds drifting past the rooftops near Goodge Place. Deep green foliage, bold and glossy, curves under the florals, securing the palette in natural splendor. The clear glass vase, with its distinctive crackled finish, adds artisanal charm, and a twine-tied white label sways at its neck-awaiting a personal message, birthday wish, or expression of love. This bouquet blends artistry with warmth, effortlessly fitting moments from milestone celebrations to everyday tokens of appreciation, and is available for same-day delivery across Fitzrovia's vibrant streets and creative enclaves.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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GLAMOUR
GLAMOUR
£67.00
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I CHERISH YOU
I CHERISH YOU
£80.00
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INSPIRATION
INSPIRATION
£65.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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MOONLIGHT PATH
MOONLIGHT PATH
£60.00
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AUTUMN SUNRISE
NATURAL POETRY
£60.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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Echoing the boundless spirit of Fitzrovia, this lively bouquet is gathered in a transparent, spherical vase that magnifies every natural line within. Sunflowers form the centerpiece with golden petals radiating outward-each bloom reminiscent of the vibrant creative energy coursing through nearby Soho streets. Butter-yellow roses cluster thoughtfully, their spiraled petals dense and velvety, offering a soft counterpoint to the sunflowers' boldness and recalling traditional English floristry. The surprise of rich red Hypericum berries dances through the composition, infusing it with an unexpected vivacity, much like colorful street art on Riding House Street. Ferns spill gracefully, giving softness and a tactile sense of motion as if brushed by a gentle breeze in University College Garden. Airy filler sprigs of goldenrod, slender green spikes, and cool, subdued eucalyptus leaves create a harmonious blend of freshness and rustic charm. Set within the crystal-clear round vase, stems stand immersed and interlaced, providing a calming transparency against a clean white backdrop. The result is a bouquet that pulses with the joy of summer and autumn, perfect for brightening studio spaces or sharing celebration with friends across Fitzrovia. This arrangement offers a sensory feast-colour, scent, and touch-crafted with a heartfelt nod to Fitzrovia's artistic soul.
SUNNY FIELDS
£70.00
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Radiating joy and modern elegance, this lavish bouquet of Gerbera daisies is a showpiece often seen in Fitzrovia's stylish homes and studios. Presented in a pristine, hourglass-shaped glass vase, the bouquet explodes with colour-sunshine yellows flashing beside fiery oranges and sumptuous magentas, each daisy framed by a dramatic dark center. Lush green foliage fills the gaps, lending the bouquet depth and a lively, almost spontaneous energy. The arrangement is expertly sheathed in layers of light brown kraft paper and crisp cellophane, their textures softly contrasting beneath the bright Fitzrovia light. A band of natural twine wraps snugly around the stems, from which hangs a delicate, hand-illustrated tag adorned with a rose-a detail that hints at the personal touch of local florists. Whether intended for a long-lost friend, an anniversary celebration, or simply to brighten a Charlotte Street breakfast nook, this bouquet captures the artistic, cosmopolitan spirit of Fitzrovia. The fusion of dazzling hues and skillful presentation reflects the distinctive flavor of the community's finest floral arrangements.
SUNNY GARDEN
£49.00
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SUNRISE
SUNRISE
£60.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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As a dedicated florist with deep roots in Fitzrovia, I find this composition to be a harmony of refined taste and heartfelt charm. The central bouquet brims with roses in warm coral, peach, and muted pink, their petals softly unfurling in waves that sweep outward from subtle yellow or creamy centres-mirroring the neighbourhood's blend of heritage and contemporary flair. Each rose is masterfully placed, creating a bouquet full of gentle movement and glowing vibrancy, framed by thick, glossy foliage reminiscent of the leafiness that lines Mortimer Street or the quiet corners by Fitzroy Square Gardens. The tactile softness of each petal and the smooth coolness of the leaves promise not only a visual treat but an invitation to savour the moment. Paired elegantly with this striking bouquet is a Thorntons Orange Crisp chocolate pouch, light beige in colour and detailed with prominent branding and a cheerful illustration of the decadent truffles inside. Two glossy, unwrapped chocolates rest in front, evoking both nostalgia and enjoyment. The combined effect is a curatorial delight, perfect for milestones or quiet acts of kindness-whether offered on a birthday, Mother's Day, or just as a luxurious pick-me-up. This image conjures the distinctive creative warmth of Fitzrovia, echoing the bespoke presentation and care that define this storied London district.
SWEET SERENADE
£89.00
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Fitzrovia Summer Flowers

Welcome to Florist Fitzrovia—your trusted local expert for fresh summer flowers and bespoke bouquets right in the heart of Fitzrovia. Our friendly, skilled team brings over a decade of artisanal experience to every arrangement we handcraft for our cherished community and neighbouring areas like Soho, Marylebone, and Bloomsbury.

Nestled close to Charlotte Street, Tottenham Court Road, and the iconic BT Tower, our shop is a vibrant oasis offering a dazzling array of summer blooms to brighten any home or occasion. Whether you're celebrating a birthday, anniversary, or simply want to surprise someone special, we have the perfect bouquet ready for you.

  • Fast same-day delivery until 3 PM in Fitzrovia and surrounding postcodes
  • Locally-sourced, seasonal flowers for maximum freshness and longevity
  • Seamless order online experience for home or office delivery

We take immense pride in our reputation as Fitzrovia's go-to florist, delivering not just flowers but genuine moments of joy. Our customers return to us year after year, knowing they can trust our quality, creativity, and personal touch. Discover the uplifting colours and natural fragrances of summer—order your floral gift with Florist Fitzrovia today, and let us bring a burst of local beauty straight to your door.

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