Fitzrovia Balloons & Flowers – Florist Fitzrovia

Welcome to Florist Fitzrovia, your friendly neighbourhood florist dedicated to adding colour and joy to every occasion in the heart of Fitzrovia. Nestled close to landmarks like Charlotte Street, Goodge Street Station, and the historic BT Tower, we proudly serve Fitzrovia as well as nearby areas including Soho, Marylebone, and Bloomsbury.

Our team has decades of expertise creating stunning flowers and bespoke bouquets. We hand-select every stem and balloon for freshness, quality, and meaning—whether you're celebrating a birthday, anniversary or simply bringing a smile to someone's day. At Florist Fitzrovia, our heart is in every arrangement we make.

Need a gift in a hurry? With our convenient same-day delivery service available until 3 PM, you can order online and trust us to deliver your flowers and balloons promptly throughout Fitzrovia and neighbouring streets. We understand the importance of every moment, and our passionate local florists ensure each bouquet is a reflection of both artistry and care.

  • Serving Fitzrovia, Soho, and Marylebone
  • Fresh, handcrafted bouquets and unique balloon gifts
  • Same-day delivery available until 3 PM—order online easily

Choose Florist Fitzrovia for local expertise, heartfelt service, and breath-taking flowers. Let us brighten your celebrations—right here in Fitzrovia.

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Balloons & Flowers
A joyful birthday scene unfolds in this image, where a generous bouquet of fresh flowers and a gleaming foil balloon take centre stage as if just delivered to a cosy Fitzrovia café near Goodge Street. The flowers are artfully arranged in a tall, clear glass vase that reveals the tidy stems and shimmering water below. At the heart of the bouquet are bold magenta and fuchsia gerbera daisies, their daisy petals splayed in perfect circles around dark, inky centres that lend a sophisticated edge. Around them, soft blush and pastel pink roses cluster in varying stages of opening, their spiralled petals suggesting a sweet, powdery fragrance and a sense of tender affection. Tucked between these main blooms are clusters of tiny, deep purple blossoms that create subtle shadows and visual depth, while lush green foliage fans out, giving the arrangement a full, garden-fresh feel, as though just gathered from a London flower market. The base of the bouquet is wrapped in diaphanous light pink cellophane, which pools like silk around the top of the vase, catching highlights from the natural light. A length of rustic twine is knotted around the vase's neck, securing a small, off-white gift tag adorned with a delicate rose logo, hinting at a thoughtfully chosen, high-quality gift. Just in front and to the right floats a round Mylar "Happy Birthday" balloon. Its white surface is dusted with subtle grey flecks and decorated with joyful, stylised flowers and circles in bright yellow, turquoise, lime green, pink, and purple. Across the centre, "happy birthday" is written in lively pink script. The softly blurred interior background allows the rich colours to shine, creating an atmosphere of happy surprise and heartfelt celebration.
SORBET & BALLOON
£73.00
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Bathed in a soft, clear morning light, this birthday bouquet radiates warmth and thoughtful craftsmanship. A generous cluster of pink roses forms the center, petals layered like silk in tones from pale blush to a richer pink, giving the arrangement a tender, intimate feel. Surrounding them, pale pink Gerbera daisies open wide with ray-like petals and gentle yellow centers, bringing a playful energy that complements the roses' romance. Accents of vivid purple statice or limonium are threaded throughout, their tiny clustered blooms and papery texture adding contrast and a pleasing, tactile complexity to the design. Small white filler flowers-spray blooms that add brightness-peek from within the foliage, while an abundance of glossy green leaves provides structure and a fresh, garden-fresh backdrop. The blossoms are held in a simple clear glass vase with a slightly flared base; stems and clean water are visible below, a quiet sign of freshness and care. Resting to the bouquet's lower right is a metallic foil cake-shaped balloon bearing a white frosted top, wavy blue icing trim and a scatter of colorful sprinkles in red, yellow, blue and green. Four cheerful candles in varied hues with tiny yellow flames crown the cake design, and the phrase 'Happy Birthday' is printed in lively multi-colored letters. As a local Fitzrovia florist might describe it after a morning delivery near Tottenham Court Road, this pairing conveys affectionate celebration - bright, fragrant and ready to make someone's birthday feel special.
PINK DAZE & BIRTHDAY BALLOON
£70.00
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In this carefully styled photograph, a hand-tied bouquet of gerbera daisies stands proudly in a clear glass vase, paired with a white "best Mum" balloon that drifts just to the right, as if ready to go out on a same-day delivery run around Fitzrovia. The bouquet contains about a dozen large gerberas, each one a perfect daisy shape with flat, satiny petals radiating from a dark central disk. Bright yellow blooms bring a sense of sunlight to the arrangement, while vivid orange and deep magenta flowers add warmth and richness, reminiscent of the colourful shopfronts and cafes around Goodge Street. Touches of deep green foliage are tucked among the flowers, providing contrast and giving the composition a fresh, garden-like feel despite the studio backdrop. The stems are gathered neatly and wrapped in a layer of rustic, light brown kraft paper, which has a softly crumpled texture that signals a handmade, artisanal approach. Over this sits a smooth, clear cellophane layer that catches gentle highlights, protecting the bouquet while keeping all the colours distinctly visible. A simple twine bow in a natural shade is tied around the middle, holding everything in place. Sitting in a tall, transparent glass vase, the stems are clearly visible through the water, their lines straight and purposeful, suggesting they were cut and arranged with a florist's care. Just to the lower right, a round white foil balloon floats, decorated with a lively scatter of metallic gold and pink confetti dots and tiny hearts. At its centre, the phrase "best Mum" is written in flowing pink script, instantly revealing that this is a gift meant to honour and thank a mother. The overall effect is bright, affectionate, and modern, perfectly suited to the style and energy of Fitzrovia.
SUNNY GARDEN & MUM BALLOON
£65.00
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This "Mum to Be" bouquet, photographed against a clean white backdrop, feels like a moment of celebration paused in time, as if just finished on a florist's counter in Fitzrovia. Dominant in the design are luminous fuchsia gerbera daisies, whose flat yet textured faces and deep centres create an immediate sense of brightness and clarity. Around them, a selection of soft pink roses has been thoughtfully placed, some petals still tightly spiralled, others beginning to open into romantic, layered curls. The interplay between the bold gerberas and the more delicate roses gives the bouquet both structure and softness, capturing the mix of joy and tenderness that often accompanies news of a baby. Small clouds of purple filler blooms drift between the larger flowers, their tiny star-like petals adding a gentle haze of colour that leans towards lavender. Fresh green foliage emerges throughout the arrangement, providing a natural contrast to the predominantly pink palette and helping to cradle each bloom in place. The stems vanish into a voluminous wrap of pink tissue paper, carefully layered in different shades so that brighter tones peek from beneath softer, more translucent pinks. The tissue has been shaped into a ruffled collar that flares neatly around the base, then encased in a clear cellophane sleeve that gives the piece a polished, gift-ready finish, perfect for hand delivery around Goodge Street or the quieter mews off Fitzroy Square. Positioned in front of the bouquet's base is a round, hot-pink foil balloon with a scalloped outline, scattered with crisp white polka dots that lend a playful note. Across its centre, the words "Mum to Be!" appear in flowing white script, with a sweet little heart motif tucked within the lettering. Together, the flowers and balloon create a joyful, feminine arrangement that speaks of excitement, support, and heartfelt congratulations for an expectant parent.
MUM TO BE
£60.00
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This image portrays a joyful new baby girl arrangement, composed as if it has just left the workbench of a local Fitzrovia florist near Goodge Street. Centred within the frame is a tall, square light pink gift box, from which a generous bouquet of fresh flowers emerges. A vivid pink gerbera daisy takes pride of place in the middle, its broad petals and dark central disc adding an immediate splash of celebratory colour. Surrounding it is a ring of white chrysanthemums, their compact, many-petalled heads forming a soft backdrop that makes the brighter tones pop. Threaded between these are graceful alstroemeria lilies in soft pink and white, their petals lightly spattered with darker pink markings that give the bouquet a refined, almost painterly texture. Lifting above the main cluster, closed creamy yellow lily buds hint at blossoms that will open over the next few days, offering a sense of continuity and growth that mirrors the new life being celebrated. Lime-green button flowers and uniquely textured green blooms tuck neatly into the gaps, bringing a touch of springy freshness, while clusters of deep red hypericum berries create small accents of rich colour. The foliage is thoughtfully placed, with glossy dark green leaves and airy fern fronds softening the lines and adding movement, as though a gentle breeze from nearby Fitzroy Square gardens had just brushed through. The flowers are wrapped in soft pastel pink tissue and encased in clear cellophane, which adds a subtle shine without distracting from the blooms. To the right of the bouquet, a shiny foil balloon in the shape of a baby pram floats cheerily. It is predominantly hot pink, with a contrasting purple hood and matching purple wheels, each wheel decorated with brightly coloured spokes. On the pram's side, large yellow and green letters spell out "It's a Girl!", accompanied by petite pink hearts. The overall impression is one of tender joy and excitement, ideal for congratulating new parents, decorating a baby shower in Fitzrovia, or sending warm wishes to a hospital ward nearby.
NOTHING LIKE PINK & BABY GIRL BALLOON
£60.00
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A joyful and thoughtful newborn gift carefully styled for the streets of Fitzrovia: a densely packed, round bouquet arranged in a low royal-blue rectangular box that anchors the display with a confident, deep hue. At the heart, ivory-white roses and delicate white lilies-some unopened as gentle symbols of new beginnings-sit among spray chrysanthemums that add soft volume, their petals like tiny cushions of light. Electrifying cobalt-blue chrysanthemums create a bold focal cluster, while sprays of pale lavender or periwinkle bell-florets, possibly hyacinths, weave through the bloom clusters and soften the contrast with tender colour gradations. The foliage layer-broad glossy leaves and feathery fern fronds-gives structure and a cool, green scent that balances the floral sweetness. The bouquet is wrapped in crinkled cream tissue around its base, the texture catching the daylight that falls across the arrangement and reveals the petals' subtle veins. To the right, a light-blue foil baby carriage balloon adds a playful, celebratory silhouette; darker blue trim and wheels with tiny polka dots and heart details, and the bright inscription "It's a Boy" in yellow and chartreuse, announce the occasion. As a Fitzrovia florist I picture this delivered down to Goodge Street or left on a family's doorstep near Warren Street-an artful, reassuringly fresh present for a hospital ward, baby shower, or a welcome-home moment in the neighbourhood.
SEA PEARL & BABY BOY BALLOON
£67.00
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This image presents a stylish Father's Day bouquet and balloon ensemble set against a clean white background, the kind of thoughtful gift that feels right at home in a Fitzrovia studio or townhouse. The main focus is a lush, hand-tied hydrangea bouquet occupying the upper left and central portion of the frame. Large, rounded hydrangea heads cluster closely together, creating a soft, cloud-like shape that looks inviting and tactile. At the centre, creamy white hydrangeas form the main focal point, their many tiny petals overlapping to create a velvety, almost billowing texture. Among them, light blue hydrangea blooms lend a serene, cooling effect, as tranquil as a quiet morning walk past Fitzrovia's café-lined streets. Lime green hydrangeas peek out near the lower left and right edges, injecting bright, fresh pops of colour that keep the design lively and current. Threaded through the blooms are stems of silvery-green eucalyptus and darker foliage, their varied shapes and tones adding depth, contrast, and a hint of woodland fragrance. The long green stems of the bouquet gather together at the base and are visibly tied, underscoring the made-by-hand quality of the arrangement. In the lower right corner of the image, slightly overlapping the flowers, a glossy round foil balloon provides a playful counterpoint to the natural textures. The balloon's centre is white, bordered at the top and bottom by graphic black-and-white stripes. Across the centre, the phrase "For the BEST DAD EVER!" appears in a mix of fonts and bright colours, with "BEST" and "DAD" formed from letters in cheerful reds, teals, greens, and patterned blacks. Around the lettering, small stars and multi-coloured confetti-like dots scatter across the surface, emphasising the festive mood. The combination feels like a modern yet heartfelt tribute, perfect for surprising a dad in Fitzrovia, Bloomsbury, or nearby Marylebone.
BEST DAD EVER EUPHORIA
£70.00
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This image presents a sunlit, joyful floral gift set composed with obvious care: a lush bouquet in a clear glass vase and a playful round foil balloon that says "best Mum." The bouquet is dominated by warm orange roses, their full heads unfurling in layered spirals that read as both elegant and comforting. Bright yellow gerbera daisies punctuate the composition with flat, radiant faces and dark centers that create lively focal points. Interspersed throughout are deep maroon or burgundy carnations whose densely ruffled petals add weight and a velvety contrast to the lighter flowers. Sprays of white alstroemeria-each petal narrow, speckled and refined-soften the palette and lift the bouquet with delicate highlights. A generous mix of glossy green foliage, from broad leaves to narrow stems, provides structure and a verdant backdrop that enhances the freshness of each bloom. The clear vase reveals neatly trimmed stems and water, a small but honest detail that signals recent professional handling. Nestled to the lower right, the white Mylar balloon is patterned with gold and hot-pink confetti dots and small hearts; across its centre, elegant pink script reads "best Mum," turning the arrangement into a personalized celebration. The mood is warm, affectionate and slightly playful-perfect for a Fitzrovia birthday surprise, a Mother's Day delivery, or a thoughtful bouquet to send from a nearby office on Tottenham Court Road to a mum who deserves something bright and uplifting.
BEST MUM AWARD
£65.00
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A supportive, celebratory pairing sits elegantly on a white plane: a clear glass vase wrapped in rustic twine holds a full, romantic bouquet that reads like a soft embrace. Light pink roses with their velvet petals form the heart of the arrangement, accompanied by warm peach-toned Gerbera daisies whose darker centres anchor their cheerful faces. Wisps of baby's breath (Gypsophila) spill through the composition like delicate lace, while clusters of white and lime-green chrysanthemum-like florets add a bright, crisp punctuation among deep green foliage. The bouquet's colours-peach, soft pink, fresh white and lime-are balanced and soothing under a gentle, even light that highlights petal texture and leaf gloss. In front, slightly to the right and overlapping the vase, a round, shiny silver foil balloon asserts a playful, encouraging message: "Good Luck!" in a bubbly, multi-coloured font, surrounded by small hearts, stars and confetti motifs in pinks, blues, yellows and greens. The two o's in Good are replaced with yellow smiley faces - one winking, one making a cheeky tongue-out expression - which lends a human, buoyant personality to the scene; a small KALEIDOSCOPE logo sits near the balloon's bottom edge. The ensemble carries a faint fragrance of rose and fresh-cut stems, and the textures invite touch: the smooth glass, the satiny petals, the papery chrysanthemum clusters and the metallic sheen of the balloon. Picture this arriving from a local Fitzrovia florist as encouragement for a new job, graduation, or a farewell - practical, bright and quietly hopeful.
GOOD LUCK COMBO
£60.00
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Captured against a bright, uncluttered white background, this image showcases a thoughtful silver anniversary gift pairing that feels at home with the understated style of Fitzrovia. The focal point is a generous hand-tied bouquet, predominantly composed of white daisy-like chrysanthemums. Each flower has a circle of smooth white petals radiating from a cheerful yellow centre, lending an inviting warmth that balances the cool, elegant colour palette. Rising between these daisies are several long, slender white lily buds, still mostly closed, their tips tinged lightly with green, as if holding back their fragrance for the days following the celebration. Filling the spaces between the larger blossoms, fine sprays of white baby's breath create light, airy clusters, giving the arrangement an almost cloud-like softness. Deep green foliage surrounds and supports the flowers, some leaves long and pointed, others broader and more rounded, echoing the varied greenery seen in nearby pocket parks and rooftop gardens. The stems are wrapped first in clear cellophane that subtly catches the light, then in rustic brown kraft paper, lightly crinkled and folded around the bouquet, tied firmly at the base to suggest careful, professional preparation. To the lower right, standing in gentle contrast to the natural textures, is a round metallic silver foil balloon. Its surface is decorated with ornate swirls and floral patterns in darker silver, drawing the eye towards the central inscription, "25th," written in a graceful script. Behind this main text, the words "Happy Anniversary" appear repeatedly in a soft grey, just visible enough to reinforce the celebratory theme. Together, bouquet and balloon form a harmonious tribute to a quarter-century milestone, perfect for marking a special dinner party or intimate gathering in a Fitzrovia flat or restaurant.
HAPPY 25TH ANNIVERSARY
£60.00
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This image presents a joyful centenary arrangement, set cleanly against a white background so every colour and detail is easy to imagine. In the centre, a generous bouquet rises from a ribbed, matte pink vase, its form gently rounded yet slightly asymmetrical, as though it has been arranged by hand with care. At the heart are light pink lilies, some fully open into wide, star-like flowers with long stamens, others still closed in sleek buds that suggest more beauty to unfold in the coming days. Grouped among the lilies, soft blush roses and deeper mauve, dusty-rose roses create a layered, velvety texture, their petals catching subtle highlights and shadows. Between these, deep purple lisianthus blooms introduce richness, their ruffled edges and cup-like forms echoing the softness of the roses while adding a deeper tone. Wisps of lavender asters, each dainty blossom centred with yellow, drift through the bouquet, giving it a garden-fresh feel. Lime green button chrysanthemums act as lively accents, their small, perfectly rounded heads offering a crisp contrast to the more relaxed shapes of the other flowers. Delicate white baby's breath is scattered throughout, like tiny stars against a night sky, lightening the arrangement and linking the colours together. A range of dark and mid-green foliage cradles the blooms, giving structure and fullness. To the lower right, overlapping the bouquet slightly, a round foil balloon catches the light, its shiny surface covered in multicoloured confetti dots in reds, oranges, yellows, greens, and blues. Large white numbers forming 100 stand boldly at its centre with a faintly raised effect. The overall impression is of a heartfelt gift for a 100th birthday or anniversary celebration in Fitzrovia, perhaps delivered to a family flat near Goodge Street or a cosy gathering space off Tottenham Court Road.
100 YEARS YOUNG
£65.00
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