Baskets & Posies in Fitzrovia

Welcome to Florist Fitzrovia, your neighbourhood flower specialist. Nestled between the artistic hub of Charlotte Street and the leafy strolls of Regent’s Park, our local shop curates the finest flower baskets and elegant posies for every occasion. With years of experience in handcrafting beautiful bouquets, we understand the importance of fresh, artful arrangements tailored to the heart of Fitzrovia and its surrounding areas, including Soho, Marylebone, and Bloomsbury.

Our passionate team hand-selects seasonal blooms daily, ensuring that each basket and posy not only looks stunning but arrives at its peak freshness. Whether you’re celebrating a special moment near Goodge Street or sending thoughts to a loved one around Great Portland Street, enjoy the confidence of our reliable same-day delivery service—available for all online orders placed before 3 PM.

  • Arrangements designed and delivered by Fitzrovia locals
  • Prompt, friendly service across Fitzrovia, Soho & Marylebone
  • Carefully curated blooms for all occasions

Order online today with Florist Fitzrovia and let us help you bring smiles across the city with welcoming, hand-delivered baskets and posies. Trust your local florist—we know Fitzrovia’s floral favourites best.

Share This Guide

Our Customer Support Team works closely with the Funeral Directors to ensure timely and precise delivery.

BASKETS / POSIES
I picture this carefully composed basket on a low table in a quiet Fitzrovia flat, the bright white background here emphasising every delicate detail. The composition is led by large white Gerbera daisies-pure, graphic discs of petals centred with deep brown to almost black eyes-that read like small suns among the foliage. Nestled around them are clusters of soft pink carnations whose ruffled edges catch the light and create a soft, romantic volume. Between the major blooms, sprays of small white and pale yellow daisy-like flowers, probably chrysanthemums or asters, fill the negative space and give the arrangement a lush, abundant feel. Cool, tiny purple-blue star flowers are slipped in as refined accents, their petite size adding unexpected depth and a whisper of colour. The greenery combines textures: silvery eucalyptus rounds soften the palette and add a subtle aromatic note; darker glossy ruscus sweeps out to the left, producing a graceful cascade that balances the basket's shape. The vessel is a pale, handwoven wicker basket with a sturdy brown handle that frames the bouquet and lends an artisanal, comforting touch. The light is bright yet diffused, making the whites glow and the pinks read as a warm, gentle blush. This bouquet reads as both thoughtful gift and serene centerpiece-ideal for expressing sympathy, offering comfort, or marking a quiet celebration. I would recommend it for delivery across Fitzrovia and the neighbouring conservation streets around Charlotte and Rathbone Place when a calm, considered gesture is required.
ALWAYS HERE FOR YOU BASKET
£50.00
Buy now
From a sunlit display table tucked between shops on Goodge Street, this Florist Choice Basket unfolds as a generous panorama of bloom and leaf. The overhead shot makes the basket's weave glow, while the arrangement sings in those soft pinks, creamy whites, deep fuchsias, and fresh greens. Prominent are the ruffled hot pink peonies, the pale ranunculus with their precise petals, the cloudlike hydrangeas in light pink, the blush and cream roses, and the white anemones with their almost black centers. Scattered among them are white filler flowers and slender eucalyptus stems that trace the bouquet's arcs, giving a sense of movement and air. The white woven basket sits sturdy yet refined, its handle faintly visible under the blossom mass. Over the center sits a crisp white square overlay, showing Florist Choice Basket in a flowing script and the price ?60 in clear sans-serif numerals. Crafted to feel like a thoughtful gift, this arrangement conveys luxury without stiffness, perfect for a spontaneous gesture of love or congratulations. Florist Fitzrovia offers reliable same-day delivery throughout the area, from Fitzrovia's alleyways to nearby Bloomsbury and Regent Street, ensuring the bouquet arrives fresh and fragrant for birthdays, anniversaries, or just because. The composition balances texture and softness, inviting the eye to linger on each petal, each leaf, and the quiet poetry of colour that only a locally made bouquet can provide.
FLORIST CHOICE SYMPATHY BASKET
£60.00
Buy now
A pale, off-white wicker basket with a graceful, arched handle is filled to the brim with a composed mix of funeral flowers, photographed crisply against a clean white background so that every shade and petal can be seen. At its heart rests a prominent creamy white rose, perfectly formed and just opening, evoking purity, remembrance, and a calm centre point amid grief. Flanking this central bloom are two rich purple calla lilies, their trumpet-shaped forms sleek and sculptural, adding a formal elegance that would sit comfortably in a memorial setting around Fitzrovia. Interspersed through the design are airy clematis flowers in soft lavender and pale lilac, each star-shaped and tipped with a pale yellow centre, giving the arrangement a gentle, sky-like quality. Bright yellow flourishes from small, freesia- or alstroemeria-like blossoms are tucked among the greenery, their bell-shaped petals adding a sense of warmth and quiet hope. Near the right side of the basket, a vivid magenta gerbera daisy emerges from the foliage, its circle of finely radiating petals forming a distinct focal accent, like one vivid story in a life's tapestry. The entire composition is supported by abundant green foliage ranging from broad, glossy leaves to more delicate, lighter sprigs, creating a rounded, full silhouette with soft edges and a natural flow. A subtle shadow beneath the basket grounds it on the white surface, hinting at soft overhead lighting. It is easy to imagine this arrangement being prepared by Florist Fitzrovia for same-day delivery to a family home near Goodge Street or a service in a Bloomsbury chapel, offering a message of sympathy that is both heartfelt and gently uplifting.
TREASURED MOMENTS BASKET
£65.00
Buy now
This image shows an elegant sympathy flower basket, composed in a way that feels both thoughtfully structured and gently flowing. A light-coloured, woven basket with a matching handle forms the foundation, its pale beige to cream tones blending almost seamlessly into the clean white background. Rising from it is a softly rounded arrangement dominated by lavish, creamy white roses. Their fully open blooms, with plush, layered petals, create a calm focal point, like a moment of stillness amid the quiet streets of Fitzrovia on an early morning. Threaded among these roses are exquisite clematis flowers in the faintest lavender, each one star-shaped with slender petals that reach outwards from a vivid yellow-green centre, adding a subtle yet distinctive character to the design. Smaller flowers in white and soft yellow-reminiscent of freesia or lisianthus-fill the spaces between, some petals unfurling, others tightly closed, contributing gentle texture and a sense of continuity. Underneath and around the blooms lies a generous mantle of greenery: dark, glossy leaves provide structure and depth, while finer, lighter green stems curl and fan outward, giving the basket a natural, garden-like softness. The colour palette remains quietly restrained-ivory, cream, pale yellow, and cool lavender-evoking feelings of tranquillity and respectful remembrance. You can almost imagine this floral tribute resting at the front of a chapel near Goodge Street or in a reflective corner of a Fitzrovia memorial service, offering a comforting presence without demanding attention. The overall effect is one of understated elegance and heartfelt condolence, a piece clearly designed by a florist who understands how flowers can speak in times when words are hard to find.
PEACE & PURITY BASKET
£65.00
Buy now
This image shows a tender, respectful funeral flower basket, the type a local Fitzrovia florist might prepare for a quiet service or family gathering. The container is a shallow, pale wood basket with a gentle oval outline, constructed from narrow, smooth slats that sit on four modest feet, giving it a sense of lightness. An arched handle curves gracefully over the centre, sturdy but softly contoured, providing a natural frame to the arrangement below. Within the basket, the flowers rise in a rounded dome, densely arranged to suggest fullness and care. Creamy white roses, fully open and velvety, are spaced throughout the design, their layered petals forming calm, symmetrical spirals that convey purity, remembrance, and gentle affection. Around them cluster deep red carnations, their richly ruffled petals building soft mounds of colour, echoing the tones often chosen to express love and honour at goodbye. Weaving through these central blooms are paler carnations in white and blush pink, some kissed with red along the edges or in delicate speckles, which soften the contrast and add a note of bittersweet tenderness. Between the larger blossoms, small white flowers, similar to freesias, appear on slender stems, their bell-shaped heads bringing brightness and suggesting a subtle, sweet fragrance. The arrangement is supported by a generous foundation of greenery: broad, glossy dark green leaves cradle the flowers, while airy, feathery fronds, reminiscent of asparagus fern, rise lightly to soften the outline. Set against a crisp white background, every detail stands clear, creating a harmonious sympathy basket suitable for placing in a Fitzrovia chapel, crematorium, or memorial reception to offer quiet comfort and dignified beauty.
REMEMBRANCE BASKET
£60.00
Buy now
A meticulously crafted, densely packed round bouquet rests against a stark white backdrop, the clean studio lighting revealing every petal and leaf with crisp clarity. Garden roses in pale pink, creamy peach and warm butter-yellow form the heart of the design, their layered petals folding into soft spirals that invite the fingertips. Interlaced among them are star-like clematis blooms in whispers of white to pale violet, each with a subtle yellow centre that brightens the gaze and lends a wild, almost cottage-garden air. Several cobalt-blue Eryngium (sea holly) thistles introduce a cool, sculptural note - spiky, steel-blue heads that contrast with the roses' softness and give the bouquet modern structure. Deep purple lisianthus, some tightly furled, others beginning to open, add velvet-like depth while clusters of shiny red hypericum berries offer playful, jewel-like accents. The foliage is thoughtfully varied: glossy broad leaves for weight at the base, feathery greens for movement through the dome, and touches of near-burgundy sprigs for contrast. The composition reads as an encounter between romantic floristry and contemporary texture, evoking the scent of recently watered roses with a hint of herbaceous saltiness from the eryngium. As a Fitzrovia-styled arrangement it would feel at home on a low bistro table on Charlotte Street or delivered as a hand-tied surprise to a flat near Goodge Street; Florist Fitzrovia prepares this kind of bouquet for celebrations, thank-yous, anniversaries or quiet moments of comfort.
ETERNAL MEMORY POSY
£100.00
Buy now
Captured from above on a crisp white backdrop, this immaculate round bouquet feels like a sunlit morning folded into flowers. Broad, white oriental lilies dominate with their trumpet-shaped blooms and soft green central filaments, their petals catching light in satin highlights. Interlaced among the lilies are clusters of cream and ivory roses, largely in tight bud or just beginning to open, their velvety spirals lending a plush, tactile depth to the composition. Wisps of delicate Baby's Breath (Gypsophila) float between the larger blossoms, creating a frothy, snow-dusted effect that breathes air through the dense arrangement. A scattering of fresh green foliage edges the bouquet, subtle but important, accentuating the round form and offering a crisp counterpoint to the sea of white. The overall impression is one of pristine, ceremonial elegance: cool whites and soft creams balanced by living green, orchestrated with the confidence of an experienced hand. Imagine the faint fragrance of lilies mingling with the sweeter notes of rose-an inviting scent that nods to weddings, christenings, or intimate anniversaries. The picture suggests a bouquet routinely made for thoughtful delivery across Fitzrovia and neighbouring Bloomsbury, prepared to arrive looking as fresh and poised as it appears here. The visual language is classical and reassuring, a versatile arrangement that reads as both celebratory and consoling, depending on the occasion.
COMPASSION POSY
£90.00
Buy now
In this image, a sumptuous hand-tied bouquet of mixed lilies and roses is showcased against a gleaming white backdrop, highlighting every nuance of its design the way a Fitzrovia florist might present a favourite creation. The bouquet forms a rounded, almost globe-like shape, packed so generously that petals touch and overlap, creating rich layers of texture. Dominating the composition are elegant white lilies with long, flaring petals; some blooms are fully open, displaying their greenish centres and lightly pollen-dusted stamens, while nearby buds remain closed, promising longevity and continued unfolding beauty. Nestled between these are clusters of soft blush pink roses and creamy white roses, each rose formed of plush, velvety petals. Some are tight buds suggesting gentle anticipation; others open into generous rosettes that feel romantic and inviting. Among the pastel shades, several vivid fuchsia and deep magenta Oriental lilies break through with drama, their petals patterned with darker speckles and surrounding bold yellow stamens that give a sense of movement and life. Delicate sprays of white baby's breath thread throughout, their tiny blossoms forming a gauzy veil that lightens the dense composition. Touches of fresh green foliage peek out around the edges, framing the flowers and hinting at carefully spiralled stems beneath the blooms. The lighting is bright and balanced, ensuring the whites stay crisp and the pinks glow softly, with no heavy shadows to distract from the details. The overall mood is one of refined celebration and heartfelt emotion, an ideal bouquet for a proposal dinner near Rathbone Place, a milestone birthday in a Fitzrovia apartment, or a warm message of congratulations delivered to a creative studio off Tottenham Court Road.
CHERISHED MOMENTS POSY
£90.00
Buy now
In the quiet of a white studio backdrop this rounded bouquet reads like a memory given floral form: blush and deeper pink roses arranged in a plush, compact dome, softened by pure white freesia and wrapped in glossy, verdant foliage. The larger roses take centre stage with layered, velvety petals that graduate from deeper salmon tones at their cores to paler blush at the edges, while petite spray roses provide gentle punctuation in lighter pinks. Bright white freesia threads through the composition in upright clusters - some fully flared to reveal pale yellow stamens, others still elongated buds that suggest unfolding fragrance and time. The greens are intentionally varied: broad, dark leaves create a deep, calming base, and creamy-edged variegated leaves bring light into the arrangement, their subtle patterning adding natural texture without distracting from the blooms. Every bloom is tightly placed so the arrangement reads as a single, cohesive cushion of colour and scent; no stems are visible, giving it a formal, refined character. The soft morning-like light sculpting the petals makes the palette feel tender and restorative. As a Fitzrovia-made piece, this bouquet would be chosen for intimate moments - a celebration of life at a nearby chapel, a thoughtful condolence left for a flat by Goodge Street, or a calm centrepiece for a small remembrance - carrying a quiet, reassuring presence tuned to the neighbourhood's understated elegance.
HEARTFELT SYMPATHY POSY
£90.00
Buy now