OVER £50
In this image, a spectacular outpouring of deep crimson roses catches the light as they emerge from a sleek matte hat box-a signature creation by Fitzrovia florists famed for their attention to detail. Each rose is densely nestled among its companions, their velvety petals unfolding with sumptuous richness. The arrangement, profusely domed and overflowing with blooms, exudes a sense of fullness and generosity, inviting viewers to trace the gentle whorls of each petal and to imagine the soft, romantic scent wafting up as if from a hidden garden near Rathbone Place. Encircling the box is a glossy scarlet ribbon, perfectly tied in an elegant bow at the front; a glistening silver detail at its center catches the light, imparting a subtle glamour that mirrors the chic vibrance of Fitzrovia's fashion-forward streets. The clean white backdrop isolates the striking reds and rich textures of both flowers and ribbon, focusing attention on the nuance of the florist's design. This luxury floral arrangement is an ode to intimacy-an ideal gift for moments of heartfelt connection, celebration, or the simple joy of making someone feel treasured in Fitzrovia or beyond. It's a stunning symbol of love and artistry, ready to be delivered with care and meaning to any address across the neighbourhood.
SOMETHING SPECIAL
£250.00
BE MY HERO
BE MY HERO
£85.00
PINK POP
PINK POP
£72.00
SWEET LOVE
SWEET LOVE
£97.00
SYMPATHY FLORIST CHOICE £100
£100.00
FLORIST CHOICE 200
SYMPATHY FLORIST CHOICE £200
£200.00
A lavish heart-shaped box brimming with creamy white roses takes centre stage in this Fitzrovia-inspired display, embodying both timeless elegance and contemporary flair. Perfectly arranged to brim above the rim of a matte black hatbox, the blooms showcase every stage of life-from crisp green-tipped buds to softly spiralling open flowers with luminous ivory petals. The bold embrace of a vibrant scarlet satin ribbon sweeps around the base, culminating in an artful bow to the front left, with its glossy tails drawing the eye in a flourish of passion and sophistication. Illuminated evenly against a pure white background, every petal's soft veining and the ribbon's gleam are brought to life while the striking black box anchors the lightness of the flowers. Created by a seasoned florist well-acquainted with Fitzrovia's artistic sensibility and lively streets, this arrangement feels at home whether gracing a window near the BT Tower or delivered as a glamorous Valentine's surprise to a flat above Tottenham Court Road. Its overall impression is one of serenity and heartfelt intention, blending visual luxury with emotional depth-ideal as a centrepiece for an intimate soirée on Warren Street, or as a beautiful gesture of sympathy and remembrance for a neighbour on Great Portland Street, conveying love and community with each white rose.
SINCERE LOVE
£100.00
ALLURING BLOOMS
ALLURING BLOOMS
£99.00
SPRING CHARM
SPRING CHARM
£57.00
Richly evocative of Fitzrovia's bohemian elegance, this lavish bouquet bursts with at least fifty carefully selected red roses, their velvety crimson petals narrowing to furled, intricate centers. The blooms cluster into a domed, almost theatrical shape, each one basking in a soft natural light that plays across their surfaces-from ruby to deep wine-suggesting an undercurrent of anticipation and artistic flair. Lush dark green foliage, both glossy and deeply veined, weaves gracefully between the blooms, providing balance and grounding, reminiscent of the leafy corners along Charlotte Street. At the bouquet's base, stems are secured with a wide, brilliant red satin ribbon, its gleaming loops and dramatic tails infusing the whole display with a sense of celebratory flourish. This composition, so evocative in its intensity, would be perfect for moments when bold declarations of love, anniversaries, or significant birthdays call for something extraordinary from Fitzrovia's local florists. The scent of fresh roses mingles with imagined excitement, marking this as more than a gift-a statement of genuine emotion rooted in the vibrant life of the area.
RED EXUBERANCE
£299.00
LOVES EMBRACE
LOVE'S EMBRACE
£150.00
An elegant round hat box brimming with roses is captured in crisp detail against a bright white background, creating a striking play between soft pastels and vivid jewel tones. The cylindrical box is a delicate blush pink with a velvety matte finish, its minimalist design reminiscent of a chic Fitzrovia gift shop tucked off Tottenham Court Road. Rising from its open top is a generous dome of deep fuchsia and magenta roses, arranged so tightly that the surface appears almost cushion-like, as if you could gently press your hand into it and feel the springiness of fresh petals.   

Each rose is at an early stage of bloom, the petals curving inward in careful spirals. At the centre, the colour is a lighter, cooler pink, gradually shifting into richer, berry-infused magenta toward the outer edges, where the petals are slightly more open and ruffled. This gradient of colour across the arrangement gives it a dynamic, three-dimensional quality. Tiny glimpses of dark green foliage hide just below the blooms, but the design is overwhelmingly focused on the vivid magenta crown. The light is even and soft, casting only a subtle shadow beneath the box, allowing every curve and fold of the petals to be seen with clarity.   

There is a quiet yet powerful sense of romance in this image, ideal for a dramatic love declaration, a milestone birthday, or an anniversary dinner in Fitzrovia. One can imagine this arrangement arriving via same-day delivery to a creative studio near Great Titchfield Street or a cosy restaurant off Charlotte Street, where its presence instantly warms the room and becomes a talking point of beauty, thoughtfulness, and refined taste.
EVERLASTING LOVE
£110.00
ALL OF ME
ALL OF ME
£100.00
TRUE ROMANCE
TRUE ROMANCE
£110.00
SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
I CHERISH YOU
I CHERISH YOU
£80.00
BALI DREAM
BALI DREAM
£95.00
BLUE GROTTO
BLUE GROTTO
£100.00
FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
FRESH SCENT 2
FRESH SCENT
£43.00
HOPELESS ROMANTIC
HOPELESS ROMANTIC
£65.00
MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
MOONLIGHT DANCE
MOONLIGHT DANCE
£115.00
MUM-TASTIC BOUQUET
MUM-TASTIC BOUQUET
£70.00
NATURE THRILLS
NATURE THRILLS
£65.00
SANTORINI DREAM
SANTORINI DREAM
£119.00
SUGAR VELVET
SUGAR VELVET
£110.00
SUNSET COLADA
SUNSET COLADA
£105.00
VIOLET SKY
VIOLET SKY
£115.00
YOU ARE EXQUISITE
YOU ARE EXQUISITE
£65.00
This exquisite floral arrangement, thoughtfully crafted by the talented team at Florist Fitzrovia, captures the neighbourhood's cosmopolitan flair in every bloom. A lush cluster of indigo and teal hydrangeas anchors the bouquet, their full petals lending a sense of depth and restful beauty akin to strolling through the tranquil corners of Fitzrovia's historic streets. Around these, a delicate scattering of lavender and creamy white roses unfurl, their classic elegance enhanced by densely packed white ranunculus-plush, multi-layered, and inviting touch. Pale yellow eustoma buds and blossoms thread through the ensemble, accenting it with a hint of sunlight and gentle movement, like the vibrant garden plantings that brighten Bedford Square. Sprays of fuchsia-pink filler flowers burst with energy, balanced by feathery pale pink astilbe that softens the overall profile and brings a light, ethereal charm. Interspersed light green and white lacy fillers, perhaps reminiscent of Queen Anne's Lace, offer a subtle intricacy and structure, providing a nod to the wildflowers that sometimes surprise around Fitzrovia's parks and terraces. The entire creation is enveloped in rich green foliage, highlighting the abundant colours and providing natural balance. Carefully tied at the base, a wide, glossy royal purple satin ribbon adds sophistication and a harmonious finish to the cool-hued palette. This bouquet is ideal as a thoughtful gift or sophisticated décor for Fitzrovia occasions, expressing artistry, affection, and celebration through every bloom.
TIMELESS VICTORIAN
£57.00
3 MONTH FLOWER SUBSCRIPTION
3 MONTH FLOWER SUBSCRIPTION
£100.00
The photograph shows a chic, charcoal-black hatbox filled to overflowing with sunny yellow roses, offset by rich burgundy leucadendron, all captured against a bright, uncluttered white background. The hatbox has a smooth, matte texture and a low, round profile, giving the design a grounded, contemporary base. Just above its rim, a slim band of white lace circles the container, its fine pattern subtle but noticeable, like a delicate accessory chosen with care. Rising from this foundation, the flowers are arranged into a neat, rounded dome. The roses dominate the composition, their golden yellow petals dense and velvety, wrapping tightly around each other to create soft, spiralled forms. Some flowers show fully open rosettes, while others remain more compact, hinting at continued blooming over the days to come. Interwoven among these cheerful roses are sculptural stems of Leucadendron 'Safari Sunset'. Their elongated, cone-like bracts stack in pointed tiers, coloured in deep burgundy with earthy undertones, gradually blending into muted green near the stems. This contrast of colour and texture gives the bouquet a sophisticated edge, reminiscent of Fitzrovia's blend of period architecture and modern design studios. Supporting everything is a collar of lush greenery: broad, glossy leaves encase the base of the flowers, and finer, more feathery foliage emerges here and there, softening the lines and adding visual airiness. The overall impression is one of warmth, elegance, and quiet confidence, perfect for sending congratulations to a new gallery opening, brightening a Fitzrovia apartment near Goodge Street, or expressing thanks to a client in nearby media and design offices.
BOX OF SUNSHINE
£115.00
DEVOTION
DEVOTION
£57.00
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